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Appeal to Self-Interest, Never to Mercy or Gratitude

Independent New Hampshire Journalism · Northfield, NH
The Power Playbook · Part Thirteen of Forty-Eight
Appeal to Self-Interest, Never to Mercy or Gratitude

Greene says show them what they get. In 2025 New Hampshire’s towns asked the Senate to keep a promise and the police and fire unions asked it to fix its own staffing problem. Same Senate, same table. Only one bill came back off it.

Listen to this article  ·  15:38
Narration read by a synthetic voice from the text of this article. Granite State Report.

On January 30, 2025, the New Hampshire Senate voted 23 to 0 to make the state pay 7.5 percent of what towns and school districts put into the retirement system for their teachers, police and firefighters. Then, in the same sitting, it laid the bill on the table by voice vote, where it died. On May 15 the same Senate tabled a second retirement bill, 14 to 9, on a motion by Sen. James Gray. That one was for police and firefighters themselves. Six weeks later Gray moved to take it back off the table, the Senate amended it 24 to 0, the House concurred 322 to 41, and the governor signed it the next day.

Two asks, one Senate, one session. Both were about the same pension system, both were about money the state once promised and stopped paying, and both used the word “promise.” One got a voice vote and a shelf. The other got $42 million in the budget and $27.5 million a year promised through 2034.

Robert Greene’s thirteenth law is about how to ask. Do not appeal to mercy, he says, and do not remind people of what they owe you; gratitude is a weak lever and obligation is a weaker one. Show them what they get. The person you are asking will help you when helping you looks like helping themselves.

The towns asked Concord to keep a promise. The police and firefighters asked Concord to fix its own staffing problem. The record of the last four sessions says which of those is the right way to ask the New Hampshire Legislature for money, and it is not close.

Two asks

The first ask is the one Part Eleven of this series traced. From 1977 until 2009 the state paid 35 percent of the employer contribution for local teachers, police and fire; the 2011 budget cut it to zero. Since 2022 a bill to put the state back in for 7.5 percent has been filed every year. The towns’ case for it, as the New Hampshire Municipal Association put it to members before the January 2025 hearing, is that the 2011 change shifted costs onto property taxpayers, and that cuts to state aid “are, in effect, tax increases on property owners.” The House version of the same bill, House Bill 197, says in its first section that it “renews a promise made by state to municipalities” and calls itself the Property Tax Relief Act of 2025. House Finance retained it in March and never let it out.

The second ask comes from the other side of the same 2011 law. That budget also cut benefits for Group II members, the police and firefighters, who were on the job but not yet vested: a smaller multiplier, a later retirement age, a longer averaging period. The unions have been asking for the benefits back ever since. In 2024 they got part of them: House Bill 1647 raised the multiplier for years beyond fifteen, with $26 million attached, signed July 19, 2024. In 2025 they got most of the rest.

HB 282, Chapter 142, Laws of 2025. Began as a bill on benefits for first responders critically injured in the line of duty. The House Labor committee voted it down 11 to 9; the House reversed the committee 202 to 169 and sent it to Finance, which sent it back 25 to 0; the House passed it 296 to 76 on April 10. The Senate tabled it 14 to 9 on May 15, took it off the table on June 26, and amended it to carry the Group II restoration: retirement at 45 with 20 years for Tier B members, a 2.5 percent multiplier on every year, holiday and vacation payouts counted as compensation. Senate amendment 24 to 0; House concurrence 322 to 41; signed June 27, 2025. State appropriation $14.5 million in fiscal 2026 and $27.5 million a year through fiscal 2034.

How each side asked

Read the hearing coverage side by side and the difference is not the merits. It is the verb tense.

The towns argued backward. The state paid 35 percent for thirty-two years. The state wrote a restoration into law in 2009 and erased it in 2011. The state owes. Every version of the bill since 2022 has been pitched as a correction, and the Legislature’s own fiscal note on the 2025 version reads like an invoice: $28.00 million in fiscal 2026, $28.74 million in fiscal 2027, $29.51 million in fiscal 2028, with the line “This bill does not provide funding.” The benefit offered in return was property tax relief, which is a benefit to the town’s voters, not to the people being asked. In 2022, when the conferees agreed to pay the towns once instead of permanently, the House’s conference chairman, Rep. Patrick Abrami, said out loud why the permanent version failed: how, he asked, could anyone know “that cities and towns are going to put it to tax reduction?” The towns were asking for gratitude and offering a result the askers could not guarantee.

The unions argued forward. In April 2024, at the Senate Finance hearing on the multiplier bill, the police association’s representative said vacancy rates in some departments were as high as 20 percent. Rep. Dan McGuire, a Republican from Epsom who would later move the House’s concurrence on the 2025 bill, told the committee “we have a serious hiring problem.” Sen. Donna Soucy said officers were leaving with six to eight years on the job and that Manchester’s fire department, which once had a waiting list, was getting ten or twelve applicants. The association’s director told senators the bill would help them keep “your troopers.” Not ours. Yours.

The towns asked Concord to keep a promise. The police and firefighters asked Concord to fix its own staffing problem. One of those is the right way to ask the Legislature for money.

That last word is the whole law. The State of New Hampshire is a Group II employer. State troopers and corrections officers are in the same tier, under the same 2011 cuts, with the same retention problem; the retirement system publishes a separate employer rate for the state’s own police and fire members. When the unions said the benefit cut was emptying departments, they were describing the state’s own payroll. When the towns said the cost shift was raising property taxes, they were describing someone else’s.

Then a governor made the ask her own. Kelly Ayotte’s office describes the restoration as part of her promise to improve recruitment and retention of first responders, and when the budget conferees in June 2025 offered $15 million a year instead of the full package, she said the compromise fell short and that the people who serve had earned the benefits. The unions rejected it; the police association’s president said the package was not one they could support. Within a week the money was back, raised from $30 million to $42 million for the biennium out of funds that had been headed to the rainy day fund, and the restoration was attached to a bill that had already passed the House and cleared a Senate vote. The towns have never had a governor make their 7.5 percent her promise. They have had a fiscal note.

Bar chart titled Two asks, what each got. Towns' request for a permanent 7.5 percent state share: asked about 28 million dollars a year; received about 28 million dollars once, in 2022, and nothing since. Police and fire request for Tier B restoration: asked about 27 million dollars a year; received 26 million in 2024, 14.5 million in fiscal 2026 and 27.5 million in fiscal 2027, with 27.5 million a year promised through fiscal 2034.
Two asks, what each got. State money appropriated for each request, 2022 through the current budget, with the amounts the 2025 law promises after that. The towns’ bills asked for a permanent 7.5 percent share, about $28 million a year by the state’s own fiscal note; they received a single payment of about $28 million in 2022. The police and fire bills asked for the 2011 benefit cuts reversed; they received $26 million in 2024 and $42 million in the 2026-27 budget, with $27.5 million a year written in through 2034.Chart: Granite State Report, from LBA fiscal note on HB 197 (2025), NH Business Review on HB 1221 (2022), NHRS 2024 Legislative Tracker on HB 1647, NHRS FAQ (April 2026) and NHFPI on HB 282 (2025).

The one year the towns did get money shows the same rule from the other side. In 2022 the Senate added a one-time payment of roughly $28 million to a business-tax-cut bill, and Sen. Jeb Bradley explained it as help for people who were struggling. That is a mercy appeal, and it bought exactly one year. Sen. Bob Giuda, who made the motion to table the permanent version, said one year was good. Nobody in that conference room described the payment as something the state needed for itself, and the state has not made it since.

Notice, too, who the winning bill took care of. Municipal officials watched the 2025 Group II debate with their own interest in view: Keene’s city manager said she opposed any version that raised the employer’s share. The law as signed has the state, not the towns, pay the slice of the police and fire rate the new benefits create, 2.27 percent of police payroll and 1.65 percent of fire payroll from fiscal 2028. The unions’ ask succeeded in part because it was built so the towns had no reason to fight it. The towns’ ask has never offered the Legislature anything comparable.

The same Senate, the same table

Be exact about how similar the two paths were, because the difference in outcome is then hard to explain any other way.

In 2022 the towns’ bill passed the House 186 to 159 and the Senate voted 22 to 2 that it ought to pass, then 14 to 10 to table it; the towns got a one-time check instead, and the Tier B members got a change to how their pay is counted at retirement, signed into law that June. In 2023 the towns’ Senate bill passed and was tabled the same day; the $250 million Group II proposal floated that spring did not survive the budget either, which created a study commission instead. In 2024 the towns’ House bill passed on a voice vote and went to interim study in the Senate; the unions’ House bill passed, got $26 million and a signature. In 2025 the towns’ Senate bill passed 23 to 0 and was tabled in the same sitting; the unions’ vehicle was tabled too, 14 to 9, and then was the only one anybody came back for.

The senator who moved to table the police and fire bill in May was the senator who moved to take it off the table in June. The same Senate Finance Committee that sent the towns’ House bill to interim study in 2024, and that February sent the Right-to-Know fee-shifting bill this series covered in Part Ten the same way, voted 8 to 0 to send HB 282 forward. Tabling is not a verdict in the New Hampshire Senate. It is a parking space. What determines whether a bill is retrieved is whether somebody with power needs it retrieved, and that is a function of how the ask was framed, not how worthy it was.

Timeline chart titled Four sessions, two asks, from 2022 to 2025. Top row, the towns' 7.5 percent bills: 2022 HB 1417 passed House, tabled in Senate, one-time payment instead; 2023 SB 114 passed Senate, tabled same day; 2024 HB 1279 passed House, Senate interim study; 2025 SB 20 passed Senate 23 to 0, tabled same day, HB 197 retained. Bottom row, the police and fire Tier B bills: 2023 proposal died in budget, study commission; 2024 HB 1647 signed with 26 million dollars; 2025 HB 282 tabled May 15, retrieved June 26, signed June 27 with 42 million dollars. Outcomes are marked died or enacted. The 2022 police and fire entry is HB 1587, a pay-calculation change signed June 15, 2022.
Four sessions, two asks. The towns’ bills to restore a 7.5 percent state share and the police and fire bills to restore the 2011 benefit cuts, 2022 to 2025, with each bill’s last recorded action. Every towns’ bill cleared at least one floor vote and died. Three of four years produced a police and fire law.Chart: Granite State Report, from LegiScan bill records and NHRS legislative trackers, 2022 to 2025.
Twenty seconds. How each side asked, what each side got, and the GSR Power Index through thirteen laws.Video: Granite State Report. No audio.

What the losing side said right

None of this means the towns were wrong. They were owed, and the Supreme Court said in 2012 that the state could stop paying anyway. The unions were owed too, and said so: the firefighters’ president called the 2025 law the end of a fourteen-year fight for fairness, and Sen. Cindy Rosenwald, who left the conference committee in part over the $15 million offer, said the full package corrected a broken promise. The gratitude argument was on both sides of the room. The unions added a second argument the towns never had: that the state would lose its own troopers and corrections officers if it did not pay, and that a governor who had promised to fix it was watching.

The scale tells the same story. The 2024 multiplier bill affected about 1,700 Tier B members, by the figure Rep. Carol McGuire gave the Senate Finance Committee. The towns’ bill would spread its benefit across roughly 465 participating employers and every property taxpayer behind them. Rep. Ken Weyler, who chairs House Finance, said during the June 2025 negotiations that a large amount of money was going to a fairly small group and that some of his colleagues resented it. He was describing Greene’s law from the inside. A concentrated benefit to an organized constituency with a governor behind it moves; a diffuse benefit to every property taxpayer in the state, asked for as a matter of fairness, does not. The retirement system’s trustees will tell you both asks are about the same unfunded liability. The Legislature treated them as different species, because they were asked differently.

The verdict

Greene’s advice is cynical about the person being asked and realistic about the asker. The New Hampshire record is the realistic part. A town manager at a Senate Finance hearing has one argument available, that the state should pay what it used to pay, and the hearing record shows it does not move a committee. A police chief at the same hearing can say officers are leaving, and point at the state’s own troopers, and the governor’s own promise. That argument moved $68 million in two sessions and put a $27.5 million-a-year promise on paper through 2034.

If the towns’ bill comes back in January, as it has every year since 2022, and its sponsors want a different result, the law they need to read is not RSA 100-A. It is this one.

GSR Power Index
Law 13 — When Asking for Help, Appeal to People’s Self-Interest, Never to Their Mercy or Gratitude
An editorial rating, not a measurement. Axis three asks whether the people being asked control which kind of appeal gets heard.
Frequency in NH politics 8/10
Every budget. The 2025 session ran the experiment twice in five months with the same committee and the same table.
Cost of breaking it 6/10
Asking on gratitude cost the towns four sessions and about $28 million a year. Asking on self-interest cost the unions one tabling motion and six weeks.
Can the master enforce it? 6/10
Senate Finance decides which parked bill gets retrieved, and a governor decides which ask becomes hers. The towns have had neither.
Does it predict outcomes? 8/10
Strong. Four years of towns’ bills, zero enacted; three police and fire laws in four years, $68 million appropriated.
Composite: 7.0 / 10 — show them what they get. Greene’s courtier never says you owe me. New Hampshire’s towns said it for four years. The unions said your troopers are leaving, and a governor said that is my promise.
Running index · 13 of 48 scored
Law 1: Never Outshine the Master 6.8/10
Law 2: Never Trust a Friend 6.3/10
Law 3: Conceal Your Intentions 5.3/10
Law 4: Always Say Less Than Necessary 6.9/10
Law 5: So Much Depends on Reputation 6.8/10
Law 6: Court Attention at All Cost 6.5/10
Law 7: Get Others to Do the Work 6.0/10
Law 8: Make Other People Come to You 6.3/10
Law 9: Win Through Actions, Not Argument 6.7/10
Law 10: Avoid the Unhappy and Unlucky 5.5/10
Law 11: Learn to Keep People Dependent on You 7.8/10
Law 12: Use Selective Honesty and Generosity to Disarm Your Victim 6.5/10
Law 13: Appeal to Self-Interest, Never to Mercy or Gratitude 7.0/10
Thirteen laws in, the two retirement laws sit at the top of the table together. Law 11 is how the state keeps the towns paying; Law 13 is why the towns cannot talk their way out of it.

Next: Law 14, on posing as a friend and working as a spy, tested against the three laws New Hampshire passed in 2025 to put its local police to work for federal immigration enforcement and keep the towns from saying no.

Fact check

#ClaimStatusSource
1SB 20 (2025) passed the Senate 23 to 0 on Jan. 30, 2025 and was tabled by voice vote in the same sitting; HB 197 (2025) was retained by House Finance March 4, 2025VERIFIEDNHRS 2025 Legislative Tracker, July 17, 2025
2HB 282 (2025): House Labor committee ITL 11 to 9; House rejected ITL 175 to 195 and voted OTP 202 to 169 on Feb. 20; House Finance 25 to 0; House 296 to 76 on April 10; Senate tabled 14 to 9 on May 15 on Sen. Gray’s motion; removed from table June 26 on Gray’s motion; floor amendment 24 to 0; House concurred 322 to 41; signed June 27, 2025, Chapter 142VERIFIEDLegiScan, HB 282 (2025), action history
3The bill began as a measure on benefits for first responders critically injured in the line of dutyVERIFIEDLegiScan title; NHRS 2025 Legislative Tracker
4HB 282 restores Tier B benefits (retirement at 45 with 20 years, 2.5 percent multiplier on all years, holiday, vacation and severance payouts in earnable compensation); state appropriated $14.5 million for FY2026 and $27.5 million per year through FY2034VERIFIEDNHRS 2025 Legislative Update, July 16, 2025; NHRS FAQ, April 2026
5HB 1647 (2024) raised the Tier B multiplier to 2.5 percent for years beyond 15 with a $26 million appropriation; signed July 19, 2024VERIFIEDNHRS 2024 Legislative Tracker
6The 2011 budget cut Group II benefits for members not yet vested: smaller multiplier, later retirement age, longer averaging periodVERIFIEDNHRS Timeline, 2011 entry; NHRS FAQ, April 2026 (Tier B definition)
7NHMA told members before the Jan. 14, 2025 hearing that SB 20 would offset municipal retirement costs and property taxes, and that cuts to state aid “are, in effect, tax increases on property owners”VERIFIEDNHMA Legislative Bulletin 1, January 2025, quoted directly
8HB 197 (2025) is titled the Property Tax Relief Act of 2025, says it “renews a promise made by state to municipalities,” and its fiscal note shows $28.00 million (FY2026), $28.74 million (FY2027), $29.51 million (FY2028) and “This bill does not provide funding”VERIFIEDHB 197-FN as introduced with LBA fiscal note 25-0019
9In May 2022 conferees on HB 1221 agreed to a one-time payment of about $28 million to offset municipal retirement costs and rejected a permanent version; Rep. Patrick Abrami said “How do we know that cities and towns are going to put it to tax reduction?”ATTRIBUTEDNH Business Review, Bob Sanders, May 18, 2022, quoted directly
10At the April 2024 Senate Finance hearing on HB 1647: the NH Police Association’s representative cited vacancy rates as high as 20 percent; Rep. Dan McGuire said “we have a serious hiring problem”; Sen. Donna Soucy said officers were leaving with six to eight years on the job and Manchester Fire was getting 10 to 12 applicants; the association’s director said the bill would help retain “your troopers”ATTRIBUTEDInDepthNH, Paula Tracy, April 23, 2024, quoted directly
11Rep. Dan McGuire moved the House concurrence on HB 282 on June 26, 2025VERIFIEDLegiScan, HB 282 (2025), concurrence entry
12The state is itself a Group II employer with its own published police and fire employer rates; Tier B includes state troopers and corrections officersVERIFIEDNHRS Employer Contribution Rates page (State of NH Group II rates); Keene Sentinel, July 3, 2025 (police, fire and corrections)
13In June 2025 the committee of conference offered $15 million a year instead of the full package; Gov. Ayotte said the compromise fell short and the people who serve had earned the benefits; the NH Police Association president said it was not a package they could support; Rep. Ken Weyler said a large amount of money was going to a fairly small group and some members resented it; Sen. Rosenwald left the committee over itATTRIBUTEDInDepthNH, Paula Tracy, June 18, 2025 (Weyler and Ayotte paraphrased there)
14Group II funding in the final budget rose from $30 million to $42 million for the biennium, with the added money coming from funds otherwise headed to the Rainy Day FundATTRIBUTEDN.H. Fiscal Policy Institute, June 27, 2025
15Manchester Police Chief Peter Marr said “I am witnessing highly trained, dedicated officers leave”; the governor’s office described the bill as part of her promise to improve recruitment and retention of first responders; the firefighters’ president called it the end of a fourteen-year fightATTRIBUTEDKeene Sentinel, Abigail Ham, July 3, 2025, Marr quoted directly
16Rep. Ken Weyler chairs House FinanceATTRIBUTEDInDepthNH, June 18, 2025 and AFT-NH testimony addressed to “Chair Weyler,” Jan. 29, 2024
17HB 1417 (2022): House 186 to 159; Senate 22 to 2 OTP and 14 to 10 to table, April 28, 2022. SB 114 (2023): passed Senate, tabled Feb. 9, 2023. HB 1279 (2024): House voice vote March 28; Senate interim study 6 to 1VERIFIEDLegiScan records; NHRS 2023 Legislative Tracker
18The 2023 budget (HB 2, Chapter 79) created a commission to study retirement benefits and retention and gave a one-time $500 payment to retirees; no state share for townsVERIFIEDNHRS 2023 Legislative Tracker, HB 2 entry
19Senate Finance voted 8 to 0 on HB 282 in May 2025; in February 2024 the same committee’s interim-study recommendation and a tabling motion by Sen. Gray ended the Right-to-Know fee-shifting bill HB 307VERIFIEDLegiScan, HB 282 (2025) and HB 307 (2024), action histories
20NHMA states the 2025 law promised at least $262 million through 2034 and that only the $42 million in the current budget is guaranteedATTRIBUTEDN.H. Municipal Association, “NHRS Employer Rates,” May 2026
21Sen. Jeb Bradley described the 2022 one-time payment as help for people who were struggling; Sen. Bob Giuda said one year was good; Keene City Manager Elizabeth Ferland opposed proposals that would raise the employer share of Group II costsATTRIBUTEDNH Business Review, May 18, 2022 (Bradley, Giuda); Keene Sentinel, July 3, 2025 (Ferland)
22Under HB 282 the state pays the rate increase attributable to the restored benefits for local employers, 2.27 percent of police payroll and 1.65 percent of fire payroll, beginning with the FY2028-29 rate cycle; about 1,700 Tier B members were affected by the 2024 bill per Rep. Carol McGuire; NHRS has more than 465 participating employersVERIFIEDNHRS FAQ, April 2026; InDepthNH, April 23, 2024 (McGuire figure, attributed); NHRS, About NHRS
23HB 1587 (2022), as amended, modified the calculation of compensation above base pay in average final compensation for Group II members hired before July 1, 2011 and not vested by Jan. 1, 2012; signed June 15, 2022, Chapter 184VERIFIEDNHRS 2022 Legislative Tracker
24$68 million in two sessionsGSR ARITHMETIC$26 million (2024) plus $14.5 million and $27.5 million (FY2026-27)
25Robert Greene’s Law 13 is “When asking for help, appeal to people’s self-interest, never to their mercy or gratitude,” from The 48 Laws of Power, Viking, 1998VERIFIEDLibrary catalog table of contents; publisher listing
26GSR Power Index scores for Laws 1 through 13EDITORIALGranite State Report’s own rating, not a measurement. Method stated in the chart.
Did you testify for either bill?
Town officials, chiefs, union members: tell Granite State Report what you said to the committee and what you were told back. granitestatereport@gmail.com, 603-931-9264. Hearing notes and written testimony welcome.
Sources. LegiScan records for HB 282 (2025), HB 1417 (2022), HB 1279 (2024) and HB 307 (2024); NHRS Legislative Trackers for 2023, 2024 and 2025; NHRS 2025 Legislative Update, July 16, 2025; NHRS, “FAQ: Employer Contribution Rates for Fiscal Years 2028 and 2029,” April 2026; NHRS Employer Contribution Rates page; NHRS Timeline; HB 197-FN (2025) as introduced with LBA fiscal note; N.H. Municipal Association, Legislative Bulletin 1, January 2025, and “NHRS Employer Rates,” May 2026; InDepthNH, Paula Tracy, April 23, 2024 and June 18, 2025; Keene Sentinel, Abigail Ham, July 3, 2025; NH Business Review, Bob Sanders, May 18, 2022; N.H. Fiscal Policy Institute, June 27, 2025; Robert Greene with Joost Elffers, The 48 Laws of Power, Viking, 1998. Related GSR coverage: The Power Playbook, Part Eleven (the state share) and Part Ten (the Senate’s table).

Editor’s note: Commentary and analysis, not legal advice. No individual is accused of wrongdoing; the legislators and officials named are quoted or paraphrased from the sources listed, and the characterization of how each side framed its request is Granite State Report’s reading of the hearing coverage and bill text. Dollar figures are as appropriated or as stated in the cited fiscal notes and reports; the $68 million total is GSR arithmetic. The GSR Power Index is editorial, not data. Granite State Report did not request comment from the N.H. Municipal Association, the N.H. Police Association, the Professional Fire Fighters of New Hampshire, or the legislators named for this piece; any of them may write to the address above and a response will be added with its date.

Granite State Report · Independent New Hampshire journalism · Northfield, NH · granitestatereport.com

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