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Governor Ayotte Vetoed a Paint Recycling Bill and Called It a Sales Tax. Her Own Facebook Comments Did the Rest.

Independent New Hampshire Journalism · Northfield, NH
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Correction and update, Sept. 22, 2026, 9:05 a.m. EDT: This column, published March 24, 2026, said HB 451 passed the House Environment and Agriculture Committee 17-0; the bill docket shows the 17-0 vote was in the House Commerce and Consumer Affairs Committee. It said no fee money would reach any government account and that the fiscal note projected a net benefit to the state. Under the bill, the per-container fee paid by paint buyers would have funded the manufacturers’ program, but manufacturers would also have paid an administrative fee into the state General Fund to cover the Department of Environmental Services’ oversight, about $50,000 a year; the fiscal note shows that cost fully offset, with the savings going to cities and towns. The column also stated as fact that the Governor acted on advice from Americans for Prosperity; the group’s statement praising the veto was issued after it, and those passages now present that link as our opinion. Those passages are corrected. The column also predicted the veto would stand: on April 9, 2026, the House voted 186-169 to override, short of the two-thirds required, and the veto was sustained. Maryland’s PaintCare program began April 1, 2026. The bill docket and fiscal note are linked below.

Opinion · By Dexter Dow

On March 16, Governor Kelly Ayotte grabbed a red pen, scrawled “VETO” and “NO SALES TAX!” across House Bill 451, posted a photo of it to Facebook, and declared: “NO Sales Tax. Not now. NOT EVER!”

There was just one problem. The bill had nothing to do with a sales tax.

What HB 451 Actually Was — and Wasn’t

HB 451 was a paint product stewardship program. It was a bipartisan and industry-supported measure. This program would have allowed consumers to return unused paint to retailers for recycling. The program would have been run by PaintCare, a nonprofit created by paint manufacturers through the American Coatings Association. Not by the state. Not by a government agency. By the paint industry itself.

The program would have been funded by a small per-container fee. This fee was estimated at around 75 cents per quart and $1.75 per gallon. It would then be added to the retail price of paint. That fee would go directly to PaintCare, the nonprofit administering the program. Not to Concord. The only money bound for the state was a separate administrative fee that manufacturers would pay into the General Fund to cover the Department of Environmental Services’ oversight, about $50,000 a year according to the bill’s fiscal note. For something to be a sales tax, the revenue from the sale has to go to the government. The per-container fee did not. By that definition, it was not a sales tax.

The bill passed the House Commerce and Consumer Affairs Committee unanimously, 17-0. It passed the full House on a voice vote. It cleared the Senate 13-11. Republican support came from Ways and Means Committee Chairman Tim Lang of Sanbornton. He insisted it was a classic user fee. This is a mechanism New Hampshire has used for decades. The Business and Industry Association supported it. The New Hampshire Municipal Association also backed it. Casella Waste Systems, WM, and the Solid Waste Working Group were supporters too.

Ayotte killed it with a slogan.

The Real Cost to New Hampshire Taxpayers

Here’s the part that should matter to every property taxpayer in the state: you’re already paying for paint disposal. You’re paying more than this program would have cost.

New Hampshire municipalities spent at least $150,000 on paint disposal in 2024, according to the bill’s own fiscal analysis. That figure is almost certainly low. It only accounts for communities participating in the state’s Household Hazardous Waste Grant Program. The Northeast Resource Recovery Association has documented that individual hazardous waste collection events cost communities upward of $13,000 each. Paint constitutes more than half of the materials collected.

Those costs land directly on local property tax bills. New Hampshire already ranks sixth nationally in property tax burden. It has a median annual property tax payment of $6,372 — the third highest in the country. Every dollar a town spends hauling paint to hazardous waste facilities is a dollar added to that burden. HB 451 would have shifted that cost away from property taxpayers. The shift would have been to the people actually buying paint through a privately administered fee. This per-container fee would not have gone into a government account.

The bill’s fiscal note projected savings for cities and towns at no net cost to the state. A part-time DES employee to oversee the program would cost roughly $50,000 per year, a cost the fiscal note says would be “fully covered by administrative fees paid by manufacturers or a representative organization.” The Department of Environmental Services estimated municipalities would save “at least $150,000 per a year.” The savings would likely be far more once you account for the communities not captured in the baseline data. The math wasn’t complicated. In my view, the veto ignored it.

This Works Everywhere It’s Been Tried

If paint stewardship were an untested experiment, the Governor’s caution might at least be understandable. It isn’t. When HB 451 was vetoed, PaintCare had programs in twelve states and the District of Columbia. This includes California, Colorado, Connecticut, Illinois, Maine, Minnesota, New York, Oregon, Rhode Island, Vermont, and Washington. Maryland’s program launched on April 1, 2026. Nationally, PaintCare has collected roughly 88 million gallons of paint. They achieved this through more than 2,500 drop-off sites. Most of these sites are at paint and hardware retailers.

The results are not abstract. Oregon was the first state to adopt the program in 2010. It has collected more than 10 million gallons of paint in fifteen years. In the most recent reporting year, 73 percent of latex paint was recycled into new paint. Over 99 percent of oil-based paint was reused or processed for energy recovery.

In Sacramento County, California, the impact was immediate and dramatic. The county’s Department of Waste Management had been spending approximately $150,000 per year to divert leftover paint from landfills. After partnering with PaintCare, those costs dropped to less than $8,000 annually — a savings passed directly to ratepayers. A Product Stewardship Institute evaluation found significant cost savings in California’s hazardous waste programs. These savings ranged from $2,750 to $800,000 per year. The average savings among the programs surveyed was nearly $152,000.

These are not blue-state pet projects. This is a model developed in partnership with the paint industry. It is supported by manufacturers. It operates in states across the political spectrum. The American Coatings Association — the national trade group representing paint manufacturers — built PaintCare specifically to handle this problem. The industry wanted it. The industry designed it.

Who’s Really Pulling the Strings

Ayotte’s veto lined up with Americans for Prosperity. The Koch-funded advocacy operation applauded it the same day in a press release branding HB 451 a “hidden paint tax.” Americans for Tax Reform is Grover Norquist’s outfit. They declared that voting for it would violate the no-tax pledge. Ayotte and the supermajority of Republican legislative candidates signed this pledge during the 2024 campaign.

In my view, that’s all it took. A bipartisan bill with unanimous committee support was dead. It had industry backing and offered real fiscal benefits for municipalities.

AFP-NH’s statement after the veto was a masterclass in saying nothing. They claimed the bill would have “shifted costs onto hardworking residents” and “expanded government mandates.” The irony is staggering. The costs are already being shifted onto residents. This occurs through property taxes, which are the most regressive tax mechanism in the state. The program would have shifted those costs to a user fee. This fee would be paid only by people who actually buy paint. A private nonprofit would administer it. That’s the opposite of a government mandate. It’s exactly the kind of market-based solution. It’s also the kind fiscal conservatives claim to support. That is, until AFP tells them not to.

The Facebook Comments Tell the Story

The most revealing part of this episode isn’t the veto. The revealing part is what happened in the comments section of Ayotte’s own Facebook post. This post has 4,000 reactions and 139 comments.

Her supporters were the people who were supposed to cheer and amplify the message. Instead, they pointed out that she had just scrawled “NO SALES TAX!” on a paint recycling bill. One commenter observed directly. She wrote “no sales tax” on a “paint product stewardship program” bill. It was not a sales tax bill. Another noted that the fee was a recovery charge to keep paint out of landfills and water supplies. A third pointed out that the bill was designed to make paint manufacturers take responsibility for recycling and disposal. However, she had vetoed it anyway.

These weren’t liberal activists running interference. These were people on the Governor’s own page, reading the actual legislation, and calling out the disconnect in real time. When your own base is fact-checking your victory lap, the victory lap has a problem.

What This Means Going Forward

The veto override was dead on arrival. The bill had cleared the Senate only 13-11, well short of the two-thirds majority an override requires. On April 9, 2026, the House voted 186-169 to override, short of two-thirds, and the veto was sustained, according to the bill docket. Senate President Sharon Carson backed the veto, declaring that “New Hampshire Republicans do not support new taxes” — a statement that manages to be both politically convenient and factually wrong about what the bill did.

So here’s where that leaves New Hampshire. Your town will continue to host hazardous waste collection days once or twice a year — if it can afford to. You’ll continue to store half-empty cans of paint in your garage because there’s nowhere convenient to take them. Your property taxes will continue to absorb disposal costs that twelve other states have already figured out how to handle through an industry-run program. And roughly 10 percent of the 780 million gallons of architectural paint sold in the United States each year will continue to go unused, with New Hampshire offering no systematic way to manage it.

Meanwhile, across the border in Vermont, you can walk into a participating retailer any day of the week and drop off your old paint for free. Connecticut, same thing. New York, same. Maine, same. But not here. Not in New Hampshire. Because the word “tax” got attached to a paint recycling bill, and the Governor reached for a red pen.

“NO Sales Tax. Not now. NOT EVER!” makes for a great Facebook post. It makes for terrible governance. And when your own comment section is fact-checking you in real time, maybe it’s time to put down the marker and pick up the legislation.


Got old paint cans stacking up in your garage? Dealt with the hassle and cost of hazardous waste collection day? Tell us about it in the comments — we want to hear how this plays out in your town.


Sources: HB 451 bill docket and bill text with fiscal note, New Hampshire General Court; AFP-NH statement, March 16, 2026; PaintCare, Maryland program launch.

Corrections: Granite State Report corrects verified errors promptly and appends a dated note identifying what changed and when. The corrections policy and the corrections register are public, and correction notes are never removed.


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